Last updated: 27th October 2025
This website uses cookies to understand how visitors use the site and to make improvements.
We only use Google Analytics 4 (GA4) for anonymous, aggregated usage statistics.
We do not use any marketing or advertising cookies.
Cookies are small text files placed on your device when you visit a website.
They help a site function properly and provide basic usage information to the website owner.
We use cookies only for analytics purposes, to:
Measure which pages are visited most often
Understand how visitors find and move through the site
Identify technical issues and improve performance
All data collected is aggregated and anonymous.
We do not collect or store personal information such as names, email addresses, or IP addresses that could identify you.
4. Google Analytics 4 (GA4)
GA4 helps us analyse overall traffic patterns without identifying individual visitors.
To protect your privacy:
IP anonymisation is enabled (Google truncates your IP address before storage)
Advertising features and data sharing are disabled
Data retention is limited to the minimum necessary (e.g. 14 months)
Google may process the data on servers outside the UK or EU.
For more information, visit Google’s Privacy Policy https://policies.google.com/privacy and Google's safeguarding page https://support.google.com/analytics/answer/6004245
Typical cookies used by GA4 include:
Cookie Purpose Expiry
_ga Distinguishes unique visitors - 2 years
_ga_<container-id> Persists session state for GA4 property - 2 years
5. Managing or disabling cookies
You can manage or delete cookies through your browser settings:
Chrome: https://support.google.com/chrome/answer/95647
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Disabling cookies will not affect your ability to browse most of this site.
6. Consent
Because this site only uses essential and anonymised analytics cookies, explicit cookie consent banners are not required under UK GDPR and PECR regulations.
However, you can still choose to disable all cookies if you prefer.